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mtime is a for purpose business

Meet our Founder, Sarah Agboola. This is her story

Years ago, I got a call in the middle of the night when a nurse broke the news to me that my dad was in a coma and I needed to return home immediately. My dad passed away three days later.  My family is Nigerian and most of our relatives live there or in the UK and US. So, what followed was a tremendously distressing period of grief for my mum who had to take care of three emotionally distraught children, manage her full-time job, and continue to run our household by herself, even though what she really needed was someone who could take care of her while she recovered from her own grief.

Watching my mum balance so much by herself stuck with me, and eventually drove me to build something that focused on taking care of parents so that they can take care of their families no matter what stage of their parenting journey they're in, or what life may throw at them.

The very first step was a simple Instagram post describing what we pitched as a "parent helper", describing someone who would come into your home specifically to give you a break from your day to day household tasks. Much to our surprise, we were swamped with enquiries and chose 10 lucky parents to deliver the service to. One of them was a woman named Jane*, who I consider to be a real turning point. Jane was a working mum of a one year old. After she had her first visit with her "parent helper" we asked her what type of person she thinks would find our service most useful. She blurted out, "mums like me" and started sobbing. She later confessed that she had no idea that it was okay to ask for help with her home life as she was so used to being an overachiever at work.

This was quite confronting to me, but it really clicked at how impactful our service could be - it was the moment I realised mtime was solving a genuine, recurring problem for parents and it cemented my decision to go for it.

mtime is a for purpose business

Meet our Founder, Sarah Agboola. This is her story

Years ago, I got a call in the middle of the night when a nurse broke the news to me that my dad was in a coma and I needed to return home immediately. My dad passed away three days later.  My family is Nigerian and most of our relatives live there or in the UK and US. So, what followed was a tremendously distressing period of grief for my mum who had to take care of three emotionally distraught children, manage her full-time job, and continue to run our household by herself, even though what she really needed was someone who could take care of her while she recovered from her own grief.

Watching my mum balance so much by herself stuck with me, and eventually drove me to build something that focused on taking care...

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Years ago, I got a call in the middle of the night when a nurse broke the news to me that my dad was in a coma and I needed to return home immediately. My dad passed away three days later.  My family is Nigerian and most of our relatives live there or in the UK and US. So, what followed was a tremendously distressing period of grief for my mum who had to take care of three emotionally distraught children, manage her full-time job, and continue to run our household by herself, even though what she really needed was someone who could take care of her while she recovered from her own grief.

Watching my mum balance so much by herself stuck with me, and eventually drove me to build something that focused on taking care of parents so that they can take care of their families no matter what stage of their parenting journey they're in, or what life may throw at them.

The very first step was a simple Instagram post describing what we pitched as a "parent helper", describing someone who would come into your home specifically to give you a break from your day to day household tasks. Much to our surprise, we were swamped with enquiries and chose 10 lucky parents to deliver the service to. One of them was a woman named Jane*, who I consider to be a real turning point. Jane was a working mum of a one year old. After she had her first visit with her "parent helper" we asked her what type of person she thinks would find our service most useful. She blurted out, "mums like me" and started sobbing. She later confessed that she had no idea that it was okay to ask for help with her home life as she was so used to being an overachiever at work.

This was quite confronting to me, but it really clicked at how impactful our service could be - it was the moment I realised mtime was solving a genuine, recurring problem for parents and it cemented my decision to go for it.

Mtime is steadfastly committed to a culture of care both internally and externally.

This means the mtime internal team focuses on taking care of moncierges.
Our moncierges then take care of parents by handling the domestic tasks that build up in a family household.
Then finally, with the support of their Moncierge, parents can find time to recharge and take care of their family.

We're changing the perception of wellbeing one family at a time

Mtime is a for purpose business who's core belief is to give and receive care.

We envision a world where family environments are a place where all women can balance self care, family bonding and their financial future. And we’re on a mission to deliver that.  

"We will create a MILLION hours of quality time to be put back into Australian homes to relieve the impact of work-family conflict"

Everything we do will be striving to energise families, going above and beyond to provide best-in-class care and providing meaningful career opportunities for women.
Read more about our culture of care

We’re delivering real social change for women everywhere

We deliver care by facilitating a more supported existence for the working women whose families we support - but equally, for our Moncierges. mtime makes a concentrated effort to hire women who are new or returning to the workforce, in particular migrants and refugees who make up a significant number of our employees.

Current employment challenges

These women often face a number of challenges:

The market often lacks job opportunities that allow true flexibility for the women to work while taking care of their own parenting and family commitments
Cultural and language barriers can create issues with demonstrating their existing skills
Lack of digital literacy with limited exposure or understanding of modern tech
Many do not have existing community contacts, and can experience xenophobia
The new mtime solution

We flip these challenges on their head by:

Providing a direct pathway to a job, with an employer led training and hiring program
Placing women in paid employment, lifting their financial security
Building their confidence and opening up new career opportunities for ongoing growth
Circuit breaking long term unemployment, shifting society’s perception in parallel

Mtime is arming a workforce of women with confidence and passion, changing the way the world sees the value of ‘unpaid work’.

Every movement starts with a moment

These are some of our best mtime milestones so far
  • Co-founded and Launched mtime
  • Mecca M Power Scholarship winner
  • First Moncierge placed with a Melbourne family

Every movement starts with a moment

These are some of our best mtime milestones so far
  • One of 15 global founders selected for google for entrepreneurs blackbox connect accelerator program in silicon valley
  • Smart Company 30 under 30, number 19

Every movement starts with a moment

These are some of our best mtime milestones so far
  • Partnered with Moonee Valley City Council for an employment programme
  • First Moncierge placed into employment via our local council partnership
  • $80k impact investment readiness growth grant from Impact Investing Australia

Every movement starts with a moment

These are some of our best mtime milestones so far
  • Digitised our entire recruitment process for accessibility to all job hunters
  • Launched mtime in Sydney - servicing families in 110 postcodes
  • $1million+ in wages given to women new or returning to the workplace

Every movement starts with a moment

These are some of our best mtime milestones so far
  • Co-founded and Launched mtime
  • Mecca M Power Scholarship winner
  • First Moncierge placed with a Melbourne family
  • One of 15 global founders selected for google for entrepreneurs blackbox connect accelerator program in silicon valley
  • Smart Company 30 under 30, number 19
  • Partnered with Moonee Valley City Council for an employment programme
  • First Moncierge placed into employment via our local council partnership
  • $80k impact investment readiness growth grant from Impact Investing Australia
  • Digitised our entire recruitment process for accessibility to all job hunters
  • Launched mtime in Sydney - servicing families in 110 postcodes
  • $1million+ in wages given to women new or returning to the workplace

Partnerships that matter

We connect with businesses who are also actively working towards empowering the community.

mtime has been recommended to us as a partner by one of our key Community stakeholders. Working with mtime has been an absolute pleasure and they are a trusted and valued partner for us. I highly recommend working with mtime.

Nicole, Engagement Officer RMIT Skills and Jobs Centre

Working with mtime as an employer has been fantastic. They have made the recruitment process accessible and easy to understand for myself and my fellow consultants as well as our candidates. It’s also been great  to work with an organisation that values real world skills and offers opportunity to those that may find it difficult to obtain paid employment elsewhere.

Aliah, WISE Employment

As an employer partner with our Brotherhood of St Laurence employment program, mtime has gone above and beyond, thinking of untraditional ways of recruitment that are inclusive and meaningful and also thorough and empowering.  They have created opportunities for the extremely talented, but often overlooked, people that we work with and we can’t thank them enough.

Gabrielle, Brotherhood of St Laurence

mtime has been a responsive and flexible partner, working diligently to support women who may otherwise experience barriers to employment into moncierge roles. I recommend working with mtime, as they deliver high-quality services and support local social value generation.

Lauren, Moonee Valley City Council
mtime loves working alongside passionate people dedicated to social change and wellbeing. If you’d like to reach out to us regarding a partnership, we’d love to hear from you.

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Years ago, I got a call in the middle of the night when a nurse broke the news to me that my dad was in a coma and I needed to return home immediately. My dad passed away three days later.  My family is Nigerian and most of our relatives live there or in the UK and US. So, what followed was a tremendously distressing period of grief for my mum who had to take care of three emotionally distraught children, manage her full-time job, and continue to run our household by herself, even though what she really needed was someone who could take care of her while she recovered from her own grief.

Watching my mum balance so much by herself stuck with me, and eventually drove me to build something that focused on taking care of parents so that they can take care of their families no matter what stage of their parenting journey they're in, or what life may throw at them.

The very first step was a simple Instagram post describing what we pitched as a "parent helper", describing someone who would come into your home specifically to give you a break from your day to day household tasks. Much to our surprise, we were swamped with enquiries and chose 10 lucky parents to deliver the service to. One of them was a woman named Jane*, who I consider to be a real turning point. Jane was a working mum of a one year old. After she had her first visit with her "parent helper" we asked her what type of person she thinks would find our service most useful. She blurted out, "mums like me" and started sobbing. She later confessed that she had no idea that it was okay to ask for help with her home life as she was so used to being an overachiever at work.

This was quite confronting to me, but it really clicked at how impactful our service could be - it was the moment I realised mtime was solving a genuine, recurring problem for parents and it cemented my decision to go for it.